Maintaining its total customer service in the Philippine market, Honda Philippines, Inc. has been consistent in its effort to continuously expand its network as it opened a total of twenty (20) 3S Shops this 3rd & 4th quarter of 2014.
The ‘Mini’, the Many-er!
Driven by adaptability to market demands, HPI had developed a “mini” 3S shop concept wherein customers from the countryside areas are tapped.
Tracing its history, “mini- 3S” commenced in 2005 as a tool for market development wherein a mini-3S shop will soon become a full Honda 3S after a maximum of five (5) years operation. “Mini-3S” as the name implies basically differs from full Honda 3S in terms of shop’s size, total customer satisfaction however is not compromised.
This 3rd & 4th quarter, HPI started with a bang as it launched thirteen (13) mini 3S shop namely the following:

Star Honda Pagsanjan. Laguna | Mr. Kaisei Yamashita – HPI AVP Sales & Marketing presenting the Honda Wall marker to Mr. Dennis Lazaro – President of Star Honda Corp.

Star Honda Tiaong, Quezon | Ribbon Cutting (L-R) Mr. Yasushi Okamoto– HPI President & General Manager, Dennis Lazaro – Star Honda President & Mr. Hideo Nishinaga – HPI AVP for Sales & Marketing
Dealer | Location | Date of Opening |
1.Guanzon Merchandising Corp. | Tagudin, Ilocos Sur | July 2, 2014 |
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Zaragosa, Nueva Ecija | September 12, 2014 |
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San Rafael, Bulacan | September 13, 2014 |
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Baler | September 18, 2014 |
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Bayombong | September 23, 2014 |
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Abulog | September 25, 2014 |
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Lucban, Quezon | September 27, 2014 |
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Limay, Bataan | October 8, 2014 |
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Sta. Cruz, Zambales | October 9, 2014 |
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Subic, Zambales | October 17, 2014 |
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Tayug, Pangasinan | October 21, 2014 |
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Sipocot, Camarines Sur | October 25, 2014 |
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Tiaong, Quezon | November 5, 2014 |
Honda 3S on the go!
Honda 3S continues to dominate the Philippine market as seven (7) full 3S shops opened this 3rd & 4th quarter.
Adding up to our total 3S networks nationwide are as follows:
Dealer | Location | Date of Opening |
1.Eduhome Motorcycle Center | Surigao City | August 08, 2014 |
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Sto. Tomas, Davao del Norte | August 28, 2014 |
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Pagsanjan, Laguna | August 28, 2014 |
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West Ave., Quezon City | September 10, 2014 |
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Zaragosa, Nueva Ecija | September 12, 2014 |
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Ozamis City | October 10, 2014 |
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Cebu City | October 25, 2014 |
With the places for expansion, even for countryside, HPI believe that they will have a closer venue of providing total satisfaction to their before ‘unreached’ customers. Highest quality products are no longer unreachable; just let Honda put their continuous effort in reaching your dreams, as President Okamoto puts it. “Our aim is to make all Filipinos have their dream Honda products within their reach.”