Manila, 03 July 2013-Shell Advance, the leading global lubricants brand, proudly announces its sponsorship of the Filipino travel series “Hardcore Brothers Easy Ride The Republic” the fourth edition of the Hardcore Brothers show.
Emil Arboleda, Brand Manager for Shell Advance Philippines said, “We are thrilled to be partnering with Hardcore Brothers once again for their newest season. Our partnership with Hardcore Brothers is a great opportunity for Shell Advance to share our knowledge with their viewers and avid fans. As more Filipinos are looking into buying motorcycles for whatever reason, we expect more people to become interested in watching TV series like that of The Republic, where adventure and travel are the heart of the show.”
Hardcore Brothers is an adventure series featuring seven seasoned Filipino riders who traveled Luzon, Visayas and Mindanao for their first three seasons. Now, back with a new agenda and a road map, the Hardcore Brothers will bring the viewers together with them for a 26-day ride. They will be riding on the hundreds of streets of the Philippine archipelago; meeting the diverse group of local riders and exchanging tricks of the trade when it comes to motorcycle.
With its unique program format, Hardcore Brothers Easy Ride The Republic manifests precisely what the Shell Advance brand stands for enabling bikers to enjoy their every ride and will also able to experience freedom through effortless mobility on the road. Every bottle of Shell Advance lubricant comes with a unique blend of motorcycle oil combined with reliability, control and enjoyment three factors that help make every motorcycle perform at its best.
Arboleda also added, “We congratulate the Hardcore Brothers on their fourth season. Shell Advance is excited to follow the adventures of the Hardcore Brothers and we know that more viewers will also be watching as the show will surely become a weekly source of information and entertainment.”
Catch the new season of Hardcore Brothers on Studio 23, every Sunday at 11am startingJuly 14, 2013.
For more information on Shell Advance visit http://www.shell.com.ph/enjoyeveryride. You can also join the Shell Advance mobile community to receive useful riding tips and the latest promos. Simply text JOIN (space) SHELLADVANCE and sent it to 2354 for Globe subscribers or 2940 fro Smart subscribers.